So Many Tchotchkes, So Little Time

Instagram stores that specialize in knickknacks are booming. Blame the pandemic.

Last year Maia Ruth Lee, a 38-year-old artist, did a lot of thrift shopping out of necessity. She and her husband, Peter Sutherland, also an artist, decided during the pandemic to give up their apartment and art studios in Manhattan’s Chinatown, put everything into storage and move to Salida, Colo.

“I love thrifting,” she said. “It’s something that has always been where I get inspiration for my artwork. I was getting plates, silverware, cups, mugs. But once we got our basics, my husband was like, ‘No more, we’re good.’”

So she opened an Instagram store called the Spiral, where she sells

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