Sneaker Sellers Wrestle With Price Spikes After Virgil Abloh’s Death

When unexpected tragedy, unsatiable hypebeasts and the rapidly growing resale market collide.

One late Sunday morning last month, Tia Hall was having breakfast with her girlfriend when a series of alerts popped up on her phone.

“When we have website sales, we have this distinct ding on our phone,” said Ms. Hall, who owns Sneak City, a store in Seattle that deals in new and pre-owned sneakers. “We were eating our oatmeal and then ding ding ding ding ding.”

All of those sales were for Off-White shoes, Ms. Hall said. Within an hour, her inventory (about 20 pairs) had sold, including a Nike Air Jordan 1 design priced at $7,500.

By then, Ms.

→ Continue reading at The New York Times

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