When unexpected tragedy, unsatiable hypebeasts and the rapidly growing resale market collide.
One late Sunday morning last month, Tia Hall was having breakfast with her girlfriend when a series of alerts popped up on her phone.
“When we have website sales, we have this distinct ding on our phone,” said Ms. Hall, who owns Sneak City, a store in Seattle that deals in new and pre-owned sneakers. “We were eating our oatmeal and then ding ding ding ding ding.”
All of those sales were for Off-White shoes, Ms. Hall said. Within an hour, her inventory (about 20 pairs) had sold, including a Nike Air Jordan 1 design priced at $7,500.
By then, Ms.
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