Shawn Mendes And Tommy Hilfiger Partner For Collaboration With A Sustainable Angle

Shawn Mendes’ recent Tommy Hilfiger look at the Met Ball was just a hint of a larger partnership between the superstar and the iconic American brand. Today, the label announced a multifaceted collaboration with Mendes as the face of their Summer 2022 global campaign, titled “Classics Reborn,” which features a collection fully made from more sustainable materials.

Mendes will also wear more sustainable, custom-made Tommy Hilfiger styles on his upcoming upcoming Wonder: The World Tour, and the brand will donate $1 million to efforts to mitigate and offset the environmental impact of the tour. The singer-songwriter has committed to making the tour climate positive, by reducing CO2 emissions by 50%

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