YIGIT TURHAN, THE Milan-based director of branding and entertainment relations at Valentino, was in Los Angeles last year when he first heard about the infamous book stylist. Rumor had it that celebrities and fashion influencers were paying someone to select reading material for them to carry in public. (Whether they read it was another thing, and, to echo a sentiment shared by a pair of withering college-student characters on the HBO satire “The White Lotus” (2021), beside the point.) In paparazzi photos or on their own social media accounts, these props, because that’s essentially what they were, communicated something far more powerful than a press statement ever could. Today,
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