On Sustainability: The Watch Industry’s Scorecard

A collector, a conservationist and an analyst offer their opinions.

Like their counterparts in industries such as fashion, construction and automaking, Swiss watchmakers are facing increased pressure to prove their commitment to sustainability. But what that means in practice differs, depending on whom you ask.

Some brands, like Oris and Mondaine, have made achieving carbon neutrality a cornerstone of their manufacturing strategies. Other brands, such as Breitling and Panerai, are using recycled materials in an effort to attract environmentally conscious buyers. Still others view sustainability through a financial lens — and wonder what the current consumer mania for a quartet of brands implies about the health of the watch industry as a whole.

We asked three people

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