Omega Returns to the Olympics

For the 29th time, the Swatch Group brand will be timing the events — and introducing some new technology — at the Tokyo Games.

Follow our live coverage of the Tokyo Olympics.

It may be a year late, but the Olympic flame was scheduled to be lit in Tokyo last night, heralding a season of elite sport — and intense marketing activity. It is expected that more than half the world’s 7.9 billion people will follow the Games, making it one of the world’s most powerful marketing platforms.

And one of the brands taking advantage of it is Omega.

The Swiss watchmaker is among the 14 brands in the International Olympic Committee’s Olympic

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