Nordstrom, Eyeing 20-Somethings, Strikes Deal With the Online Giant Asos

Nordstrom hopes a partnership with the online fashion behemoth can attract younger shopper back to its stores and its website.

Nordstrom, one of many national retailers battered by the pandemic, has added a new arrow to its quiver as it fights an uphill battle to get customers, particularly young ones, back: It is teaming up with Asos, the online fashion behemoth.

Nordstrom will announce on Monday that it is buying a minority stake in the Asos unit that owns Topshop, Topman, Miss Selfridge and HIIT, which Asos acquired out of bankruptcy this year. Nordstrom will also start a partnership with Asos that will bring the retailer’s brands into department stores and

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