Natuzzi's Fabio Novembre-designed concept store celebrates the brand's Puglian roots

Promotion: designer Fabio Novembre‘s concept store for Italian furniture brand Natuzzi celebrates the brand’s Puglian roots with an interior that reflects the culture, colours and traditions of the southern Italian region.

Novembre, who was born in the Puglian city of Lecce, has created a “new retail concept” for Natuzzi at its Milan flagship store that will be launched during Milan design week next month.

Designed to make the furnishings stand out, the renovated store interior is anchored by a square-shaped central lounge area that sits at its heart. This piazza-like space is lined with lights and arches that recall traditional Apulian architecture.

Natuzzi is an Italian furniture brand


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