Meet GIAPENTA, the Company Behind Your New Favorite Bra

For those of us with boobs, bra shopping falls somewhere between tedious and flat-out disappointing. Since the days of our first training bras we had to deal with uncomfortable, ill-fitting bras that dig into our skin and slip off our shoulders. Meet the internet’s new favorite bra brand on a mission to create solution-based products for the modern woman. GIAPENTA, the world’s first science-backed intimates brand, set out to design the perfect bra to address some of the most common challenges women face with their intimates.  The designers at GIAPENTA knew that the best way to redesign a bra wasn’t by starting from the ground up, but by improving

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