Kim Kardashian launches first pop-up SKIMS store in Paris

Art director Willo Perron has designed the first pop-up store for Kim Kardashian‘s underwear brand SKIMS, which is in Paris and furnished with glossy, chunky display units and partitions.

The temporary SKIMS store is located in a 2,800-square-metre ground floor space at the entrance of the Parisian department store Galeries Lafayette Paris Haussmann.

The SKIMS Paris pop-up store by Willo Perron is replete with chunky partitions and display units

Central to the store’s distinctive design is the shiny, beige-coloured partitions and shelving units.

“The whole concept was based on there being no hard corners, everything is round with soft edges and all the pieces

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