Instagram’s Besidone Amoruwa Talks Us Through The Platform’s Six Reigning Fashion And Beauty Trends

To say Instagram is a hotbed for trends is doing the platform a disservice. After all, the social media site has revolutionized how we dissect, discover, and emulate trends altogether, which in turn influences the fashion industry in unprecedented ways. But, we still need a discerning eye to make sense of the gazillions of images uploaded every day and decipher what trends are actually making waves outside of our phone screens. Enter Besidone Amoruwa: manager of strategic, content, and creator partnerships at Instagram. A former talent manager and music marketing executive, she has been in the weeds with creators for many years helping them with everything from strategy to

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