In Watchmaking, the Pleasing Principles of Phi

A husband-and-wife team has introduced a watch using the mathematical formula said to create the most appealing results.

Mathematics, art and watchmaking collided in late summer when the new watch brand Bianchet introduced its first timepiece at Geneva Watch Days.

“Because we were not coming from the horology industry, so it was a long process of learning,” Emmanuelle Festa Bianchet, 55, said in a Zoom interview from the brand’s headquarters in Montfaucon, in Switzerland’s Jura region. “We spent a lot of time working first on the design of the case and then we decided to do completely the movement as well.”

She and her husband, Rodolfo Festa Bianchet, 57, established the brand

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