The city knows its popularity has been a mixed blessing. But if visitors don’t return soon, the shops that line the medieval bridge may not survive.
FLORENCE, Italy — “Ponte Vecchio lives on Americans,” said Fadi Ayshoh, retail director of the Gold Art boutique, as he optimistically positioned a five-carat diamond, priced at 160,000 euros, in the window. “This is going to sit here until the Americans come back. Then it will sell in a heartbeat.”
Hope has been rising in recent days among the jewelry shopkeepers on this medieval bridge, ever since Italy dropped quarantine requirements for travelers from the European Union, the United Kingdom and Israel, and opened its
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