How Rollers Became 2021’s Most Unexpected Hair Tool

First, they showed up on social media, where this spring a new generation began discovering them in a TikTok hair flip challenge to recreate Farrah Fawcett’s bouncy curls. Then they became the secret weapon for celebrity hairstylists as big volume returned as a thing after years of lived-in looks that erred more on the side of shaggy than bombshell. Take Dove Cameron, Michelle Obama, Laura Dern, Jennifer Lopez and SZA, for example.

Rollers even showed up at the couture debut of Pyer Moss in July, albeit in a more literal fashion, worn as a cape that took two weeks to create.

It seems rollers are officially everywhere now, and stylists are

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