How Jim Shreve Turned Baccarat Into A Fashion Player

Baccarat’s North America President and CEO Jim Shreve might not look like your typical executive, but he’s the first to tell you his approach to business is still old-school. With a seasoned background in fashion, he’s bringing  out-of-the-box partnerships to the luxury crystalware brand and turning the French company into a bona fide fashion player. How does he do it?

You had a career in fashion before landing at Baccarat. What were some of the highlights?
My whole career was in fashion prior to this, and I look at this as fashion. My last job was overseeing global product merchandising for Diesel, and I lived in Italy doing that. Prior

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