Rebecca Minkoff has always been an early adapter of the latest buzzy platforms—case in point: she’s built up a community of almost one million dedicated followers on Instagram thanks to her mix of behind the scenes content, a podcast, and brand campaigns. But this season, the designer cast her net far and wide to integrate the most innovative technology imaginable. As a result, just days after she showcased her wares during a socially-distanced presentation at Spring Studios, anyone around the world can try on the collection from the comfort of their own home, thanks to augmented reality powered by Yahoo Ryot Lab.
As the innovation partner for New York
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