Ferrari Is Racing Into Fashion

The Italian carmaker just had its first runway show. Was it any good? And what is the company thinking anyway?

Last weekend, 100 of the Italian style world’s journalists and tastemakers were chauffeured in black vans to the Ferrari headquarters, a soaring glass factory designed by Jean Nouvel in the small Italian town of Maranello. They sat surgically masked on socially distanced cubes besides what is, on a normal day, an assembly line for F1 cars but which on this day had been transformed into a runway.

Surrounded by unfinished cars on the plant’s cherry red conveyor belt, they watched as models paraded by in vintage roadster-printed shirts and organza

→ Continue reading at The New York Times

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