Cover Story plastic-free paint shop encourages visitors to play with colour

Finnish plastic-free paint company Cover Story has opened its first shop: a “paint studio” fitted out by interior designer Linda Bergroth to offer customers multiple ways to explore colour.

The Cover Story Paint Studio is located in a small shopfront in central Helsinki. The brand considers this one of its points of differentiation from how paint is traditionally sold, on the outskirts of town in mammoth hardware stores.

The Paint Studio by Linda Bergroth is Cover Story’s first bricks-and-mortar store

Instead, Cover Story tries to create a “pleasant and inspiring way to buy paints”, and since its launch in January

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