Celeb-Loved HATCH Opens Dreamy UES Store—Here’s What Ariane Goldman Wants You To Know!

No matter what point of life you’re at, most fashion fans will have heard of maternity brand, HATCH. The label, currently celebrating its 10th anniversary, has long been a go-to solution for many of the world’s most famous figures when they’re expecting—not least, one Miss Meghan Markle who has catapulted HATCH’s Eliza dress to cult status. The woman behind it all, Ariane Goldman, is a born-and-bred Upper East Sider, which makes the unveiling of her second NYC store on Lexington Ave between 73rd and 74th Streets, all the more sweet. What began as a small capsule collection of chic maternity clothes now incorporates a non-toxic beauty line, an editorial

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