Buy Your Next Tiara Online

The pandemic and a change in clientele have pushed top-end jewelry, one of the last bastions of in-person sales, into digital retailing.

Over the last two decades, online shopping has expanded into just about everything, from automobiles to mascara, renters’ insurance to peanut butter.

But luxury retailers, at least initially, clung to the belief that their clients expected an exclusive experience. Jewelers in particular treated the sale of their most luxurious creations (generally anything priced at more than $50,000) as a sacrosanct ritual marked by certain traditional elements: a private salon, white gloves, velvet-lined trays, Champagne.

Not anymore.

Entrepreneurs keen to reinvent the experience of buying high jewelry for the digital age have

→ Continue reading at The New York Times

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