ASKA creates escapist TV set for Stockholm Design Week interviews

Swedish architecture studio ASKA designed a set with terracotta colours, architectural shapes and real sand to create a sense of escapism for live interviews conducted during Stockholm Design Week.

The backdrop was created for PR company Trendgruppen’s Design TV initiative, which was shown as a part of the Swedish capital’s annual design week.

The 15-minute daily live episodes were conceived as a way of reaching an audience that, due to the coronavirus pandemic, were unable to attend the fair this year.

A sculptural, terracotta-coloured sofa stands out against the peach background colour

Reflecting the fact the much of the audience may be stuck at home, ASKA aimed to envoke a sense of escapism for

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