Are These Goggles the Next Cool Sunglasses?

The emerging brand Sunnei went all-in on goggles on Milan Fashion Week’s third day.

Fashion Week is back in full force, and there’s a lot to see. Blink (or scroll too fast on Instagram) and you’ll miss the details: tiny bags, tall shoes, feathered hats, leather capes and diamond dog collars. So as part of a new series, Wow Moment, we’ll spotlight things we saw on the runways that delighted or mystified us.

MILAN — “Don’t open the bag,” a disembodied voice scolded, repeatedly, as people filed into Sunnei’s spring show on Friday.

Guests had been handed white cotton drawstring pouches as they moved toward the runway, an all-white tunnel built inside

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