The buzz for NYFW is palpable—and now the event has a major new partner. Today, Afterpay (the leader in buy now, pay later payment plans) was announced as presenting partner of New York Fashion Week: The Shows. As part of the new venture, one-to-watch designer LaQuan Smith will launch a ‘see now, buy now’ show during the upcoming September schedule, giving shoppers the opportunity to snap up his celebrity-adored designs straight off the runway and pay for them over time.
Afterpay’s multi-year partnership with IMG (owner and producer of NYFW) comes at a pivotal time for the industry. According to an associated media alert, New York Fashion Week generates
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