Adi Goodrich designs surrealist Los Angeles store Dreams with blue rock at its centre

Spatial designer and artist Adi Goodrich has filled the Dreams lifestyle store in Los Angeles‘ Atwater Village with colourful surrealist details, including a lobster phone and a “glowing” blue rock.

Goodrich created the store together with her creative partner and Dreams‘ owner, Monica Navarro, with whom she’d previously worked on the Wine + Eggs grocery store in the same neighbourhood.

The lifestyle store is located in Atwater Village, Los Angeles

The Dreams interior was informed by daydreams and the surrealist aspect of dreams, with in-store accessories such as a lobster phone that nods to artist Salvador Dalí’s 1938 artwork.


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