A Peek Inside Tory Burch’s “Most Personal” Store Yet

Tory Burch is having a full-circle moment, and we’re all invited to celebrate! Located at 151 Mercer Street, the just-opened SoHo flagship is a short walk from the brand’s inaugural boutique on Elizabeth Street, where the eponymous designer set up shop when the label launched in 2004. Less than two decades later, Burch has cut the proverbial ribbon on her latest physical location, once again declaring her love for New York City.

“I could not be more excited about our Mercer Street store,” Burch said in an official release. “It is an evolution of our retail aesthetic, and I have loved the creative process, combining a modern space with

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