A Gen Z Success Story

Ian Charms is drawing young shoppers with its charm necklaces.

When Lisa Sahakian and her partner upgraded to a new apartment in Los Angeles last year, it wasn’t because the couple wanted a dishwasher or central air conditioning. They desperately needed a spare room to store their ceramic beads and charms.

“It’s really an entire wall of beads,” Ms. Sahakian, 27, said of the makeshift studio. “It’s crazy.” On display are hundreds and hundreds of eccentric, off-kilter gems. The charms, which resemble the cartoonish style of emojis, cover the full spectrum of irreverent camp. There are teensy-tiny ceramics of hamburgers and miniature dachshunds and frozen margaritas strung together. But these are

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