Piercing bars, in-home services and virtual styling sessions have helped customers create personal constellations of piercings despite the pandemic.
Maria Tash doesn’t consider piercings anything new.
A designer of fine jewelry, Ms. Tash has been creating earrings for pierced ears since 1993, when she opened a studio in the East Village in New York. And in recent years, as she has added shops worldwide, she has devised adornments for lots of other pierced body parts.
“What is surprising to me,” she wrote in an email, “is the pent-up demand we saw during the pandemic, while our stores globally were closed” and the brand was holding virtual styling sessions online.
“We found that people
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