Design

Design
New Belfast logo and the typical tabloid response
The new Belfast logo, designed by local firm McCadden, was a recent topic on a radio phone-in after “a disgruntled council worker” shared a low-res version of the mark (below). Unsurprisingly, public responses were typical of a logo presented in isolation, and the ran an equally typical tabloid-styled response. Was new Belfast logo worth two-year wait and up to £50k…

Design
Famous logos drawn from memory
Top-left is least accurate, and bottom-right pretty much spot on.The remainder are on Branded in Memory, from Signs.com.

Design
Moonpig ditches the space pig after 17 years
Moonpig logo, before and after. Personalised gift and greetings card retailer Moonpig was launched in 2000 by Nick Jenkins, who later sold the company for £120 million. The Jetson-like “space pig” mascot had been in place since the beginning, but it’s now been replaced by a more contemporary wordmark and identity.

Design
HOW Logo Awards winners
Troll The client name, Felix Trolldenier, was unusual. What seemed to him like a disadvantage, seemed to the designers at Pacifica to give added value. They abbreviated the name and used typography as a figurative element, giving it personality and expression. “A logo that is reactive, moody and charismatic. From the use of motion capture technology, it was possible to…

Design
Cruz Novillo: Logos
Although the focus is on Cruz Novillo’s logos, he found recognition in a varied career as an artist, sculptor, graphic designer, publisher, and illustrator. Born José María Cruz Novillo in Cuenca, central Spain, in 1936, Cruz Novillo first studied law before, in 1957, beginning a career as a cartoonist at Clarín Advertising in Madrid.

Design
Marked with thought
National Theatre, London, designed in 1974 by Ian Dennis while at FHK Henrion’s London studio. The slight tweak of the stencil to combine the N and T is a lovely visual trick that stood the test of time.

Design
The Pixar logo and the hopping desk lamp
Based in Emeryville, California, just across the Bay Bridge from San Francisco, the American animation studio came to life in 1979 when George Lucas recruited Ed Catmull from the New York Institute of Technology to head Lucasfilm’s Computer Division. Seven years later, in 1986, Steve Jobs bought the Computer Division from George Lucas, establishing the 40-person team as an independent…

Design
Mark Spencer, forensic botanist
Mark Spencer is a forensic botanist. In other words, he helps police with criminal cases where plant-based evidence can make a difference. His visual identity, designed by London-based Fieldwork Facility, needed to be intelligent, simple, and memorably executed, and part of the challenge was to avoid any insensitivity to the gravity of Mark’s work.

Design
How Paul Rand presented logos to clients
Mason began, “The trade mark, which in the spacious days before the invention of the corporate image could afford to live in a measure of ornamental luxury, has today become a sharply functional thing, a bright weapon for the attack on the overworked and often sluggish attention of the public.