Design

Design
Welcome to Fabulous Las Vegas
The 25-foot-high, internally lit Las Vegas sign was designed by the late commercial artist Betty Willis (pictured below in 1998).Betty started designing neon signs in the 1950s for Thomas Young’s YESCO and other sign makers.

Design
The Logo Design Idea Book
Written by Steven Heller and Gail Anderson, features 50 logos as examples of good ideas in the service of representation, reputation, and identification. Each logo is given a double-page spread, images on one side, text on the other. Many of the designs are well known, for brands such as LEGO, Amazon, FedEx, and IBM, while others aren’t, such as Edition…

Design
Sushi Daily
Founded by Kelly Choi, Sushi Daily makes handmade sushi at counters in more than 700 supermarkets including Waitrose in the UK and Carrefour in France. London-based brand design studio Without initially won a pitch to develop the identity for Sushi Daily’s first dedicated “grab & go” store on London’s New Oxford Street, but the work developed into a logo and…

Design
Architectural Logos, from Counter-Print
contains a selection of logos, trademarks, and symbols from around the world that are formed from architectural elements such as houses, buildings, windows, stairs, and doors, etc. The book is a collection of work from some of the most talented designers and studios around the world including Anagrama, Bond Creative Agency, Civilization, Fuzzco, Garbett, Grand Deluxe, Stefan Kanchev, Lundgren+Lindqvist, Richard…

Design
The extinction symbol
Counterculture from the late 1950s was identified by the peace symbol. The rave generation of the 80s had the smiley logo. Now we see the movement against climate breakdown being represented by the extinction symbol, brought to prominence by the recent actions of Extinction Rebellion (XR).

Design
Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols
The book was first published as a hardcover by McGraw Hill Higher in 1972, the year of author Henry Dreyfuss’ death. Henry was an acclaimed industrial designer and native of Brooklyn, New York. His firm designed a broad range of products including vacuum cleaners, telephones, fountain pens, alarm clocks, a locomotive, tractors, a wall-mounted thermostat, cameras, and other items, many…

Design
Marked with thought #2
The challenge for Base Design was how to turn corporate elevator company, Mitsulift, into a relevant, contemporary brand. While the logo does a great job of capturing the idea, the real strength is in the broader identity.

Design
The World Symbol Festival, 1994
Leading designers from around the world submitted their strongest work for display in a variety of venues, and a number of designers gave talks about their work and the future of logo and identity design. While there’s not much detail of the event online, the book was published soon after as a form of historical record of what took place.

Design
LogoArchive #1
“The difference between digital space and material artefact manifests itself in a number of ways. With the digital landscape being infinite, curation is open to anything with a compelling use of form language between 1950 and 1980. With the finite space of print it takes a more personal approach, so anything that really speaks to me on a personal level,…