Design

Design
Jordan Peterson explains the yin yang symbol
The yin yang symbol is interesting for a variety of reasons, because the Daoists believe that the symbol represents “being.” Now, being is not the same thing as objective reality. Being is what you experience as a conscious creature. being. And for the Daoist being is made up of these two elements — order and chaos.

Design
The yin yang symbol — order and chaos
The yin yang symbol is interesting for a variety of reasons, because the Daoists believe that the symbol represents “being.” Now, being is not the same thing as objective reality. Being is what you experience as a conscious creature. being. And for the Daoist being is made up of these two elements — order and chaos.

Design
Reimagining the Swan Vestas logo
This logo by Kent-based graphic designer John Vingoe picked up a Chip in the 2019 Chip Shop Awards (the 2020 submission deadline is 12th March). It was part of a personal project to reimagine existing brands through their logos and packaging — in this case a redesign of the classic Swan Vestas logo.

Design
Goodyear’s iconic Wingfoot
The responsibility for the adoption of the Wingfoot symbol, now widely known around the world, rests to a great extent with Frank Seiberling, the founder and for many years president of The Goodyear Tire & Rubber Company. In the old Seiberling home in Akron, Ohio, there stood a statue of Mercury, the Roman god (known to Greeks as Hermes).

Design
Welcome to Fabulous Las Vegas
The 25-foot-high, internally lit Las Vegas sign was designed by the late commercial artist Betty Willis (pictured below in 1998).Betty started designing neon signs in the 1950s for Thomas Young’s YESCO and other sign makers.

Design
The Logo Design Idea Book
Written by Steven Heller and Gail Anderson, features 50 logos as examples of good ideas in the service of representation, reputation, and identification. Each logo is given a double-page spread, images on one side, text on the other. Many of the designs are well known, for brands such as LEGO, Amazon, FedEx, and IBM, while others aren’t, such as Edition…

Design
Sushi Daily
Founded by Kelly Choi, Sushi Daily makes handmade sushi at counters in more than 700 supermarkets including Waitrose in the UK and Carrefour in France. London-based brand design studio Without initially won a pitch to develop the identity for Sushi Daily’s first dedicated “grab & go” store on London’s New Oxford Street, but the work developed into a logo and…

Design
Architectural Logos, from Counter-Print
contains a selection of logos, trademarks, and symbols from around the world that are formed from architectural elements such as houses, buildings, windows, stairs, and doors, etc. The book is a collection of work from some of the most talented designers and studios around the world including Anagrama, Bond Creative Agency, Civilization, Fuzzco, Garbett, Grand Deluxe, Stefan Kanchev, Lundgren+Lindqvist, Richard…

Design
The extinction symbol
Counterculture from the late 1950s was identified by the peace symbol. The rave generation of the 80s had the smiley logo. Now we see the movement against climate breakdown being represented by the extinction symbol, brought to prominence by the recent actions of Extinction Rebellion (XR).