Design

Design
Marked with thought #2
The challenge for Base Design was how to turn corporate elevator company, Mitsulift, into a relevant, contemporary brand. While the logo does a great job of capturing the idea, the real strength is in the broader identity.

Design
The World Symbol Festival, 1994
Leading designers from around the world submitted their strongest work for display in a variety of venues, and a number of designers gave talks about their work and the future of logo and identity design. While there’s not much detail of the event online, the book was published soon after as a form of historical record of what took place.

Design
LogoArchive #1
“The difference between digital space and material artefact manifests itself in a number of ways. With the digital landscape being infinite, curation is open to anything with a compelling use of form language between 1950 and 1980. With the finite space of print it takes a more personal approach, so anything that really speaks to me on a personal level,…

Design
Hobo signs and symbols
Hobos were the nomadic workers who roamed the United States, taking jobs wherever they could, and never spending too long in any one place. The Great Depression (1929–1939) was when numbers were likely at their highest, as it forced an estimated 4,000,000 adults to leave their homes in search of food and lodging.

Design
Identity: Chermayeff & Geismar & Haviv, by Standards Manual
Standards Manual is an independent publishing imprint founded in 2014 by designers Jesse Reed and Hamish Smyth. The talented duo are also partners at design consultancy Order, and Jesse kindly took time to answer a few questions about their latest book release. Why did you decide to produce the Chermayeff & Geismar & Haviv (CGH) monograph?

Design
Adrian Frutiger logos, 1960s–70s
While the late Swiss type designer Adrian Frutiger (1928–2015) is best known for his renowned typefaces such as Univers, Avenir, and Frutiger, many people are less familiar with the symbols and monograms he designed. Here’s a selection from the sixties and seventies. The quotes are from Frutiger’s book, (PDF via Monoskop), where he talks about the meaning behind basic shapes…

Design
FireSigns: a semiotic theory for graphic design
Semiotics is the study of signs and significations, and as graphic designers we create visual signs (dubbed in the book as “FireSigns”) that are meant to elicit a certain effect in the mind. From the preface: “A sign of fire: smoke over a tree line, a charred smell in the air, a glow over the meadow at night far from…

Design
New Belfast logo and the typical tabloid response
The new Belfast logo, designed by local firm McCadden, was a recent topic on a radio phone-in after “a disgruntled council worker” shared a low-res version of the mark (below). Unsurprisingly, public responses were typical of a logo presented in isolation, and the ran an equally typical tabloid-styled response. Was new Belfast logo worth two-year wait and up to £50k…

Design
Famous logos drawn from memory
Top-left is least accurate, and bottom-right pretty much spot on.The remainder are on Branded in Memory, from Signs.com.